Jongeren downloaden massaal tv-programma’s
Jongeren downloaden massaal televisieprogramma, zo blijkt uit een Amerikaans onderzoek. Zo’n 10 procent van de jong-volwassenen (18-34) haalt tv-programma’s binnen via internet. In de zomer van 2005 was dit percentage nog 5 procent. Andere bevindingen uit het onderzoek:
Recent MOTION research also revealed some interesting diagnostic digital video behavior trends:
- Eighteen percent of Americans aged 12 and older have watched music videos streamed online (~41 million) and as many as 32 million have downloaded video games to their PCs (14%).
- Despite growing experimentation on behalf of the motion picture industry in distributing movies online, downloading full-length motion pictures is still a niche activity (just 3% of Americans have ever done this).
- Males continue to lead females in most digital video technology ownership and related behaviors, including downloading television.
- Overall, 27% of portable MP3 players have the ability to play video, a number that has been steadily increasing over the past year; 5% of MP3 player owners have paid to download television programs from the Internet versus only 1% of those who do not own MP3 players.
- Other activities are becoming more popular as well: one in ten Americans aged 12 and older has downloaded music videos (10%) and a similar proportion has downloaded movie trailers (9%).
